The Art of CRM

Editorial: Packt Publishing

9781789538922

The Art of CRM ebook cover

This CRM masterclass gives you a proven approach to modern customer relationship management

Key Features

  • Proven techniques to architect CRM systems that perform well, that are built on time and on budget, and that deliver value for many years
  • Combines technical knowledge and business experience to provide a powerful guide to CRM implementation
  • Covers modern CRM opportunities and challenges including machine learning, cloud hosting, and GDPR compliance

    Book Description

    CRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase the power of CRM even further.

    In The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance.

    Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients.

    Fatouretchi,...