To be a successful public relations professional, it’s no longer enough to be great at writing press releases and establishing media contacts. You must also expertly navigate the digital world and be prepared to dovetail your skills with those of other professionals.

The Public Relations Handbook is a comprehensive and invaluable guide for public relations practitioners in the 2020s and beyond, covering the multitude of skills needed in the current environment, including:
 
  •  Supporting a company’s marketing and sales 
  •  Leveraging social media 
  •  Managing government relations 
  •  Working with the media effectively 
  •  Communicating with the investment community 
  •  Supporting top management in the event of a crisis...