Author: Blair Enns
Subject: A Manifesto of Business Practices for Creative Firms
Publisher: RockBench Publishing Corp. (2014-06-19)
This treatise contains the twelve proclamations of a Win Without Pitching firm. It describes a trail blazed by owners of creative businesses who have made the difficult business decisions and transformed their firms, and the way they go about getting new business. Their path, described in these pages, may not be your path. Not everyone has the heart or stomach for revolution. It is up to you to read and decide for yourself if you will follow.