Consumer Neuroscience

Autor: Manuel Garcia-Garcia

Tema: marketing; decision-making; behavioral economics; psychology; brain; human; non-rational; buy; business studies; attention; brand; emotion; memory; big data; analytics; behavior

Editorial: MIT Press (2017-12-22)

9780262341615

Consumer Neuroscience ebook cover
A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services.