The Process is a series of books showcasing the unused and unseen ideas, concepts, mockups and sketches that are created during the branding process. Each branding project only has one outcome that makes it into the real world, however there are dozens of interesting and intelligent ideas that never see the light of day after being cast aside by the designer or not picked by the client. This book is home to those ideas. The Process Two contains 13 branding projects that were created by 9 leading design studio from around the world for clients large and small in fashion, food, retail, technology and more.